01 / Built & operated brand
Frank and Beans
Established in 2009, an Australian underwear brand developed across product, creative, commerce, marketing and fulfilment in AU and NZ.
Explore the business Brand · Commerce · Operations
We build brands from first idea to daily operation.
Drabyna creates and operates its own businesses. We bring that same end-to-end thinking to other brands—from photoshoots and product pages to checkout, fulfilment and growth.
See what we've builtBrand developmentDigital commerceOperational systems
Our businesses
Proof from businesses we own, build and operate.
02 / Built & operated brand
La Gloriosa
A Colombian food business in Bangkok built across brand, product storytelling, local commerce and daily operations.
Explore the businessShipSorter
03 / Product we're building
ShipSorter
A subscription shipping platform growing from the engine behind Frank and Beans—now in private brand testing, with public release planned for late 2026.
Explore the productWhat we bring to other brands
End-to-end help, shaped around where you are now.
One partner from product idea to repeat customer.
Bring us a new idea, an existing brand or an operation that has outgrown its systems. We can shape the offer, create the assets, build the buying experience and improve what happens behind it. Start with one need or connect the whole journey.
- 01DefineOffer & range
- 02CreatePhoto, video & copy
- 03SellProduct pages & checkout
- 04ReachSEO, email & marketplaces
- 05OperateStock, fulfilment & support
- 06ImproveData, automation & testing
Launch a new brand
Shape the offer, create the imagery and story, build the storefront and establish the operating foundation.
Upgrade what already sells
Improve product pages, merchandising, campaigns, checkout and the journeys that turn interest into repeat customers.
Connect the operation
Bring inventory, marketplaces, shipping, fulfilment, customer service and reporting into a dependable system.
Build a product from real work
Turn a repeated internal workflow into focused software, informed by the people who already use it.
You do not need to translate your business into separate creative, technology and operations briefs. We work across the handoffs.
Build with us
Bring us the idea, the bottleneck or the next stage.
We work with new and established brands. Start with one focused piece or ask us to connect the full customer and operating journey.
- Brand direction & launch
- Product development & photoshoots
- Ecommerce design & development
- Product pages, campaigns & SEO
- Checkout, email & customer journeys
- Inventory, fulfilment & automation